The Chicken Sandwiches at Carl’s Jr. and Hardee's are made by hand, not by machine. So, naturally, robots are pissed. They're out of work, angry, and want to exact some revenge. In this online video game we created with the help of our friends at RESN, we pit man (actually, Happy Star) against machine. Players fend off a marching army of robots with hand made, not machine made, chicken sandwiches. Those who do well are rewarded with free sandwiches, coupons…and the adoration of the human race.
We had over 50k unique visitors playing the game for an average of 5 minutes and 30 seconds, during the six weeks the game was live, and our coupon redemption rates skyrocketed over 300% as a result.
