Have you ever been to an AM/PM Minimarket? It's an insane wonderland literally filled with Too Much Good Stuff. Corn dogs, Icee's, Burritos, Slim Jims, Candy Bars, Coffee, Soda, you name it and AM/PM's got it. And the best part is you can get all of that great stuff all morning, day, and night long. Making for some interesting in-between meal times. This campaign highlights these new snacking occasions, and captures the passion our consumers have when they indulge in all of that great stuff.
As part of a secondary campaign to reach a younger, hipper, more internet savvy audience, we enlisted the help of internet video star, Threebrain. I say "internet video star" because this was years before the job title of 'influencer', 'youtuber', 'viner' or 'snap chatter' had been invented. Threebrain helped us develop a crazy series of films for the web and airing on TV capturing the unbridled joy of discovering Too Much Good Stuff at AM/PM.
