Teens are hyper aware of the negative health effects of smoking, but they're not aware that smoking in their on-line dating profile pics gets them half as many matches. So we made a song about it - featuring Becky G, 5th Harmony, Grace Helbig, King Bach, Harley Morenstein, Anna Akana, Jimmy Tatro, Alphacat, Terrence J and Timothy DeLaGhetto.

To our surprise and delight, when we debuted our Left Swipe Dat video on the Grammy, our #LeftSwipeDat was the number one organic top trending topic on Twitter in the US and Worldwide, beating out #Grammys.

We invited our fans to create their own lyrics and star in the next iteration of the Left Swipe Dat video, through a socially led campaign to Lip Sync Dat.

We also created a quick mobile/desktop site for fans to "Left Swipe Dat" in the real world at leftswipedat.com