For Fourth of July, Carl's Jr. & Hardee's went all in on America, with the Most American Thickburger.  This patriotic monstrosity is jam packed with a hotdog and potato chips, so we jam packed our promotion of the product with the Most American campaign ever.

We teased the product around town in the most Carl's Jr. (and Most American) way

We created a Most American Temporary Tattoo that doubled as a $1 coupon to drive consumers in store

We created a Most American Temporary Tattoo that doubled as a $1 coupon to drive consumers in store

Which was picked up by the press, and consumers who showed it off on-line