Teens are hyper aware of the negative health effects of smoking, but they're not aware that smoking in their on-line dating profile pics gets them half as many matches. So we made a song about it - featuring Becky G, 5th Harmony, Grace Helbig, King Bach, Harley Morenstein, Anna Akana, Jimmy Tatro, Alphacat, Terrence J and Timothy DeLaGhetto.
To our surprise and delight, when we debuted our Left Swipe Dat video on the Grammy, our #LeftSwipeDat was the number one organic top trending topic on Twitter in the US and Worldwide, beating out #Grammys.
We also picked up a Cannes Lion and some Effies along the way.
We invited teens to help create the next Left Swipe Dat music video at thetruth.com
And, created a fun mobile/desktop Left Swipe Dat button at: LeftSwipeDat.com
And got some nice press...
And hit the #1 spots (below paid sponsorships) on Twitter in the US and Worldwide - beating out #Grammys