What happens when you pair the two best grilling meats - cheeseburgers & pulled pork - with two hot supermodels - Emily Ratajkowski & Sara Jean Underwood?

Epic sales and massive earned media impressions.  Oh, and a lot of folks who want to come to the shoot. 

We did just that for the Memphis BBQ Burger from Carl's Jr. & Hardee's and sales  reached an all time high for a limited time product offering, and garnered over 300 Million earned media impressions.