While most fast food restaurants have a secret menu, known only to their true fans, that is loaded with more indulgent versions of their regular menu items, Carl's Jr.'s menu is already filled with overly indulgent products, and the only real secret is that they actually offer some of the most healthy items in the category. So in this campaign we tapped health-focused influencers and bloggers to spread the news through their own channels of the other side of our menu, carlsjr.com spelled backwards.