We had so much fun coming up with alternative names for this product, we thought others would too. So we invited them to NameOurHoles.com to suggest a name via webcam and watch (and vote on) the other entries.
This multimedia promotion extended to mobile, social networking and even cute little IM character icons. But it was the “A vs. B” TV commercial that not only garnered national press, but won a Gold Addy Award, was featured in Communication Arts and was named the #1 “Funniest Commercial” on T.B.S.
