The debut of the Prototype series was a sleeper hit with a very core audience who were extremely passionate about it.  So our job with Prototype 2 was to create a live action film attracting a broader audience to the Prototype brand through an emotional tale of revenge following the game's storyline. 

Part short film, part music video, part game trailer, this :90 film aired on the South Park season finale and has received over 3 million views online. 

We also took over the YouTube front page the day of the launch, and Prototype 2 became was the best-selling game in the US during the month of its release.

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