Going to a live event is awesome. But everyday life can sometimes get in the way of ‘live.’ So to show of how StubHub always has your back, we created a campaign of twenty :06 unskippable pre-roll videos, along with other short form social videos to hit on StubHub’s “Reasons to Believe” in memorable, relevant and, above all, entertaining ways. The campaign resulted in a 400% ROAS (Return On Advertising Spend.)

Next, to celebrate the month of October, aka the busiest season in sports, we created the “#Sportober Challenge” to inspire and reward fans for getting out and seeing as many live sporting events as possible. We partnered with YouTube all-star team Dude Perfect to create a StubHub Sportober trick shot video and drive fans to and through the challenge.

To connect further in display ads and inspire our audience to get out and experience a live event, we created a series of 40 different Short Slow Motion, dubbed ShoMo, moments in time, paired with headlines to demonstrate all the great moments you can experience live through StubHub.