In the political season of 2010, we set out to make the bacon-wrapped hot dog the official hot dog of Los Angeles. And at the same time, promote two of Farmer John’s signature products: hot dogs and bacon.
The campaign was modeled after a political campaign using TV, radio, mobile, social media, lawn signs, bumper stickers and even volunteers collecting signatures (and dispensing coupons) outside of grocery stores that carried the products. The effort ran from Labor Day to Election Day, when we received enough votes to make it official with a proclamation from the City.
Not only did we achieve our goal and make hot dog history, we retained Farmer John’s #1 position in the market and increased sales by an unprecedented 53%. We also ate a ton of bacon wrapped hot dogs.
