Blockchain technology is, well, scary. That is if you don’t understand what it can do for you, and you don’t mistake it for something like Bitcoin or Cryptocurrency. But Figure, a SF based Fin-Tech brand, uses blockchain technology to take loans from application to funding in days, not the weeks-long process offered traditionally, so we decided to use the lack of knowledge surrounding blockchain technology as an opportunity, not a hindrance.
So who better to explain Blockchain, than Blocky–a straight-talking, irreverent puppet.
Through two :30 Broadcast and Connected TV Spots along with a longer format “Meet Blockchain” video, we brought Blockchain, and Blocky, to the masses.