Left Swipe Dat, Lip Sync Dat

Teens are hyper aware of the negative health effects of smoking, but they're not aware that smoking in their on-line dating profile pics gets them half as many matches.  So we made a song about it - featuring Becky G, 5th Harmony, Grace Helbig, King Bach, Harley Morenstein, Anna Akana, Jimmy Tatro, Alphacat, Terrence J and Timothy DeLaGhetto.

To our surprise and delight, when we debuted our Left Swipe Dat video on the Grammy, our #LeftSwipeDat was the number one organic top trending topic on Twitter in the US and Worldwide, beating out #Grammys.

We invited our fans to create their own lyrics and star in the next iteration of the Left Swipe Dat video, through a socially led campaign to Lip Sync Dat. 

We also created a quick mobile/desktop site for fans to "Left Swipe Dat" in the real world at leftswipedat.com

Goin' Au-Naturale, Naturally

To introduce the first All-Natural Grass Fed Anti-Biotic and Hormone Free beef in fast food, we infiltrated Farmer's Markets throughout Southern California and handed out over 50,000 walking mini-billboards for the product in the form of grocery totes.  Participants also received a coupon to try the All-Natural burger printed on biodegradable seed paper.  

Call of Duty + Carl's Jr. + Twitch

In partnership between Activison's Call of Duty Black Op's III and Carl's Jr., Charlotte McKinney, star of the commercial hosted an event on Twitch garnering over 320k views and over 650k minutes watched by viewers, with 25k chats over the two hour event.  The event trended to the top of Reddit organically and the results were 25x higher than the average engagement for Twitch streams.

The Carl's Jr. Secret Menu

While most fast food restaurants have a secret menu, known only to their true fans, that is loaded with more indulgent versions of their regular menu items, Carl's Jr.'s menu is already filled with overly indulgent products, and the only real secret is that they actually offer some of the most healthy items in the category.  So in this campaign we tapped health-focused influencers and bloggers to spread the news through their own channels of the other side of our menu, carlsjr.com spelled backwards.  

Reclaim Your Angus

When McDonald’s abruptly dropped their Angus beef burgers from their menu, we saw an opportunity to start a conversation about Angus and highlight Carl’s Jr. and Hardee’s burger superiority. 

So, in a one-day marketing blitz, Andy Puzder, the CEO of Carl’s Jr. and Hardee’s, replied to some of the thousands of angry McDonald’s customers on Twitter to assure them they could still get Angus burgers at his restaurants. 

On that same day, we also ran a full-page ad in USA Todayand sponsored a highly-targeted message on Facebook, all directly aimed at McDonald's customers. And all leading them to ReclaimYourAngus.com for a coupon to get our bigger, better Angus burger for less.

In just three days, the campaign had over 19 Million Twitter impressions, 102 Million earned media impressions, and 37k new fans to Carl's Jr. and Hardee's on Facebook.

X-Men'ify Yourself

Through a partnership with FOX's X-Men and Carl's Jr., fans of both brands could X-Men'ify themselves by sharing an image of themselves chowing down on the X-men burger.  We extended the campaign at San Diego's Comic Con and transformed Carl's Jr. fans into the X-Man, or X-Woman of their choice. 

Wiping Out, head-to-head, on Kimmel Live!

To introduce the latest installment in the popular Activision game based on the hit TV show Wipeout!, we created a contest within the game where players could submit their score via their social channels and 16 fans were flown to LA to compete live on Jimmy Kimmel Live to win $50k.